Marketing strategy: learning by doing
نویسنده
چکیده
Managers can create and implement their own efficient strategic plans to adapt to changes which have diminished the firm’s competitiveness in the market. A three-step method can be applied in its formulation as an alternative to relying on outsourced planning or business consultants. The method includes the identification of economic, technological, or competitive factors within the firm which present problems or create opportunities, the creation of strategies which manage the factors, and the formulation of a plan which carries out the strategies.
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